Reputation Management
3 days|Delivered on request
This Reputation Management programme gives delegates a working command of media relations and spokesperson training, grounded in established corporate communication practice. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with speech writing, reputation measurement and crisis communication in their own organisation.
What delegates leave able to do
- Spot where speech writing is failing before it becomes a finding, measured against established corporate communication practice
- Explain reputation measurement to someone who does not do the work
- Take ownership of crisis communication rather than escalating it
- Bring content planning into line with current good practice
What the course covers
- Media relations
- Spokesperson training
- Speech writing
- Reputation measurement
- Crisis communication
- Content planning
- Campaign planning
Who should attend
- internal communication specialists
- stakeholder relations officers
- communications managers
