Fundamentals of Reputation Management
2 days|Delivered on request
Fundamentals of Reputation Management is built for delegates who need to be useful in this area quickly. It starts at first principles and works through investor communication and interview technique without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with speech writing, content planning and communication auditing in their own organisation.
What delegates leave able to do
- Review speech writing and say plainly whether it is working, measured against established corporate communication practice
- Take ownership of content planning rather than escalating it
- Make a decision about communication auditing without waiting for a specialist
- Spot where press release writing is failing before it becomes a finding
What the course covers
- Investor communication
- Interview technique
- Speech writing
- Content planning
- Communication auditing
- Press release writing
- Crisis communication
Who should attend
- marketing managers
- stakeholder relations officers
- corporate affairs managers
- executives who face media
