Social Media Strategy Reporting and Analytics
3 days|Delivered on request
Social Media Strategy Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through internal communication and reputation measurement and the reporting built on top of them. The reporting layer matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with media relations, message development and interview technique in their own organisation.
What delegates leave able to do
- Explain media relations to someone who does not do the work, measured against established corporate communication practice
- Put message development on a footing they can defend to a reviewer
- Review interview technique and say plainly whether it is working
- Take ownership of investor communication rather than escalating it
What the course covers
- Internal communication
- Reputation measurement
- Media relations
- Message development
- Interview technique
- Investor communication
- Community engagement
Who should attend
- public relations practitioners
- spokespeople and media contacts
- communications managers
- corporate affairs managers
