Fundamentals of Stakeholder Engagement
2 days|Delivered on request
Fundamentals of Stakeholder Engagement is built for delegates who need to be useful in this area quickly. It starts at first principles and works through brand positioning and stakeholder mapping without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with spokesperson training, press release writing and speech writing in their own organisation.
What delegates leave able to do
- Explain spokesperson training to someone who does not do the work, measured against established corporate communication practice
- Improve press release writing within their own organisation
- Take ownership of speech writing rather than escalating it
- Bring campaign planning into line with current good practice
What the course covers
- Brand positioning
- Stakeholder mapping
- Spokesperson training
- Press release writing
- Speech writing
- Campaign planning
- Reputation measurement
Who should attend
- spokespeople and media contacts
- executives who face media
- marketing managers
- corporate affairs managers
