Speech Writing for Non-Specialists
2 days|Delivered on request
Speech Writing for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through campaign planning and internal communication without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with press release writing, speech writing and brand positioning in their own organisation.
What delegates leave able to do
- Improve press release writing within their own organisation, measured against recognised crisis communication protocols
- Explain speech writing to someone who does not do the work
- Bring brand positioning into line with current good practice
- Spot where crisis communication is failing before it becomes a finding
What the course covers
- Campaign planning
- Internal communication
- Press release writing
- Speech writing
- Brand positioning
- Crisis communication
- Issues management
Who should attend
- communications managers
- marketing managers
- executives who face media
- public relations practitioners
