Investor Relations: Tools and Techniques
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through issues management and internal communication on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: internal communication failures surface later as engagement and retention problems, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with message development, communication auditing and crisis communication in their own organisation.
What delegates leave able to do
- Bring message development into line with current good practice, measured against recognised crisis communication protocols
- Make a decision about communication auditing without waiting for a specialist
- Take ownership of crisis communication rather than escalating it
- Improve community engagement within their own organisation
What the course covers
- Issues management
- Internal communication
- Message development
- Communication auditing
- Crisis communication
- Community engagement
- Media relations
Who should attend
- internal communication specialists
- stakeholder relations officers
- public relations practitioners
