Leading Spokesperson Skills Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers speech writing and issues management from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with press release writing, community engagement and investor communication in their own organisation.
What delegates leave able to do
- Explain press release writing to someone who does not do the work, measured against established corporate communication practice
- Review community engagement and say plainly whether it is working
- Improve investor communication within their own organisation
- Make a decision about communication auditing without waiting for a specialist
What the course covers
- Speech writing
- Issues management
- Press release writing
- Community engagement
- Investor communication
- Communication auditing
- Brand positioning
Who should attend
- corporate affairs managers
- communications managers
- stakeholder relations officers
- public relations practitioners
- executives who face media
