Strategic Reputation Management
5 days|Delivered on request
Strategic Reputation Management looks at this work from the level at which it is resourced and defended. The focus is on communication auditing, reputation measurement and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with media relations, spokesperson training and interview technique in their own organisation.
What delegates leave able to do
- Spot where media relations is failing before it becomes a finding, measured against established corporate communication practice
- Improve spokesperson training within their own organisation
- Review interview technique and say plainly whether it is working
- Put issues management on a footing they can defend to a reviewer
What the course covers
- Communication auditing
- Reputation measurement
- Media relations
- Spokesperson training
- Interview technique
- Issues management
- Community engagement
Who should attend
- internal communication specialists
- communications managers
- corporate affairs managers
- executives who face media
- public relations practitioners
