Leading Public Affairs Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers interview technique and issues management from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with press release writing, investor communication and internal communication in their own organisation.
What delegates leave able to do
- Take ownership of press release writing rather than escalating it, measured against established corporate communication practice
- Review investor communication and say plainly whether it is working
- Spot where internal communication is failing before it becomes a finding
- Make a decision about reputation measurement without waiting for a specialist
What the course covers
- Interview technique
- Issues management
- Press release writing
- Investor communication
- Internal communication
- Reputation measurement
- Communication auditing
Who should attend
- spokespeople and media contacts
- stakeholder relations officers
- corporate affairs managers
- executives who face media
- marketing managers
