Leading Social Media Strategy Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers communication auditing and spokesperson training from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with message development, reputation measurement and internal communication in their own organisation.
What delegates leave able to do
- Take ownership of message development rather than escalating it, measured against stakeholder mapping methodology
- Improve reputation measurement within their own organisation
- Review internal communication and say plainly whether it is working
- Make a decision about crisis communication without waiting for a specialist
What the course covers
- Communication auditing
- Spokesperson training
- Message development
- Reputation measurement
- Internal communication
- Crisis communication
- Brand positioning
Who should attend
- public relations practitioners
- stakeholder relations officers
- corporate affairs managers
- internal communication specialists
- executives who face media
