Managing Speech Writing
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers spokesperson training and investor communication from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with internal communication, issues management and message development in their own organisation.
What delegates leave able to do
- Review internal communication and say plainly whether it is working, measured against established corporate communication practice
- Explain issues management to someone who does not do the work
- Make a decision about message development without waiting for a specialist
- Improve speech writing within their own organisation
What the course covers
- Spokesperson training
- Investor communication
- Internal communication
- Issues management
- Message development
- Speech writing
- Media relations
Who should attend
- spokespeople and media contacts
- executives who face media
- internal communication specialists
- corporate affairs managers
- communications managers
