Managing Spokesperson Skills
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers investor communication and content planning from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with internal communication, campaign planning and brand positioning in their own organisation.
What delegates leave able to do
- Spot where internal communication is failing before it becomes a finding, measured against recognised crisis communication protocols
- Explain campaign planning to someone who does not do the work
- Put brand positioning on a footing they can defend to a reviewer
- Improve interview technique within their own organisation
What the course covers
- Investor communication
- Content planning
- Internal communication
- Campaign planning
- Brand positioning
- Interview technique
- Stakeholder mapping
Who should attend
- stakeholder relations officers
- communications managers
- corporate affairs managers
- spokespeople and media contacts
- executives who face media
