Practical Brand Communication
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through community engagement and press release writing on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: spokespeople are frequently appointed without ever having been trained, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with media relations, internal communication and crisis communication in their own organisation.
What delegates leave able to do
- Put media relations on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Make a decision about internal communication without waiting for a specialist
- Improve crisis communication within their own organisation
- Review stakeholder mapping and say plainly whether it is working
What the course covers
- Community engagement
- Press release writing
- Media relations
- Internal communication
- Crisis communication
- Stakeholder mapping
- Investor communication
Who should attend
- corporate affairs managers
- stakeholder relations officers
- executives who face media
