Public Affairs Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether issues management and media relations are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with reputation measurement, speech writing and spokesperson training in their own organisation.
What delegates leave able to do
- Take ownership of reputation measurement rather than escalating it, measured against recognised crisis communication protocols
- Make a decision about speech writing without waiting for a specialist
- Improve spokesperson training within their own organisation
- Review community engagement and say plainly whether it is working
What the course covers
- Issues management
- Media relations
- Reputation measurement
- Speech writing
- Spokesperson training
- Community engagement
- Internal communication
Who should attend
- stakeholder relations officers
- marketing managers
- corporate affairs managers
- communications managers
- internal communication specialists
