Spokesperson Skills for Small and Medium Enterprises
3 days|Delivered on request
Spokesperson Skills for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including content planning, message development and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with press release writing, interview technique and speech writing in their own organisation.
What delegates leave able to do
- Spot where press release writing is failing before it becomes a finding, measured against stakeholder mapping methodology
- Improve interview technique within their own organisation
- Review speech writing and say plainly whether it is working
- Bring issues management into line with current good practice
What the course covers
- Content planning
- Message development
- Press release writing
- Interview technique
- Speech writing
- Issues management
- Reputation measurement
Who should attend
- marketing managers
- communications managers
- public relations practitioners
- stakeholder relations officers
