Stakeholder Engagement
3 days|Delivered on request
This Stakeholder Engagement programme gives delegates a working command of press release writing and content planning, grounded in established corporate communication practice. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with reputation measurement, message development and campaign planning in their own organisation.
What delegates leave able to do
- Spot where reputation measurement is failing before it becomes a finding, measured against established corporate communication practice
- Improve message development within their own organisation
- Explain campaign planning to someone who does not do the work
- Take ownership of community engagement rather than escalating it
What the course covers
- Press release writing
- Content planning
- Reputation measurement
- Message development
- Campaign planning
- Community engagement
- Spokesperson training
Who should attend
- public relations practitioners
- communications managers
- marketing managers
