Stakeholder Engagement: Tools and Techniques
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through campaign planning and message development on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: an organisation's reputation is now formed faster than its communications function can respond, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with spokesperson training, stakeholder mapping and issues management in their own organisation.
What delegates leave able to do
- Explain spokesperson training to someone who does not do the work, measured against established corporate communication practice
- Improve stakeholder mapping within their own organisation
- Review issues management and say plainly whether it is working
- Put content planning on a footing they can defend to a reviewer
What the course covers
- Campaign planning
- Message development
- Spokesperson training
- Stakeholder mapping
- Issues management
- Content planning
- Brand positioning
Who should attend
- executives who face media
- communications managers
- public relations practitioners
